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Tennis Social Media Has Helped Boost The Raducanu Brand

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Lupin

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Puig has also warned Raducanu against social media, although the British No 1 is an avid user of the tool and has helped boost her brand since her US Open title success with a sponsorship portfolio that includes Nike, Wilson, HSBC, Porsche, Vodafone, British Airways, Evian, and Dior.

"Don't focus on social media because we all know that social media is a great tool to boost your brand but it can be toxic especially for a person like Raducanu who has so many people following her and so many people who want to see her succeed and also a lot of people who don't," said Puig.

"You're not going to have everybody who loves you. You're going to have those who are not going to like you.

"She has a great future ahead of her if she is able to settle herself but once she does and she organises herself in the way that works for her, she can end up making great strides and doing some really great things. Now it's just about that consistency day in, day out and believing that she can do it again."
 
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