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The National Basketball Association (NBA), the Mayor of London and Basketball England today announced the launch of the "London Coaches Program", a collaboration to develop the next generation of basketball coaches in England’s capital.
The London Coaches Program, which is open to aspiring London-based coaches ages 16-30, aims to engage hundreds of coaches who will in turn reach thousands of young players across the city in the coming year
The initiative will provide participating coaches with the tools, techniques and strategies to help the coaches enhance their basketball player development philosophy.
The announcement was made today at a launch event in London by London Mayor Sadiq Khan and NBA Europe and Middle East Managing Director Ralph Rivera, who were joined by Naismith Basketball Hall of Famer and 11-time NBA All-Star Allen Iverson.
“I am delighted to be working with the NBA and Basketball England to fund this life-changing opportunity to London’s next generation of basketball coaches,” said Khan. “These coaches will not only help unearth the next generation of London basketball stars, but will act as mentors and role models in their communities as they utilise the power of sport to change lives for the better.
“Basketball is of immense value to society, providing support and direction for many, including those from underserved communities,” said Basketball England CEO Stewart Kellett. “We are proud to be working alongside the NBA and the Mayor of London to deliver this programme and train a cohort of great basketball coaches that can change and positively influence not only their own lives, but the lives of thousands of young Londoners.”